Questo bel post di Robin Cangie offre molti spunti di riflessione.
Segnalo in particolare:
“…..I don’t mean sprucing up your Facebook page, tweeting more often, getting more blog comments, bringing in more short-term leads, having snazzier creative, collecting even more data about your customers to perform creepy behavioral retargeting or any of the things you’ve been doing in the past.
Here are some of the things I do mean:
- Help people become better at something.
- Inspire people to take part in your cause.
- When you do suck, admit it and make it better.
- Bring people together to solve a problem.
- Just try to be helpful. “