“The benefits of integrating social media with other marketing tactics far exceed the benefits of utilizing social media alone.” Questa interessante citazione si trova in un bel post di Adam Cohen dal provocatorio titolo “Social media does not exist” .
Nel post si fa riferimento ad un studio pubblicato da Marketing Sherpa
Sostiene lo studio: “Physically integrating social media with other online marketing tactics is, in most cases, relatively simple. For example, incorporating links in a blog post with content on a website, or adding social sharing buttons to an email campaign will integrate the tactics.
Integration also enables marketers to track results that justify the business value of social marketing. For example, B2B marketers can identify and track the movement of prospects through the pipeline from initial social media engagement to lead capture and qualification, to sales conversion.”